Distributor Profile – BTX, Hawthorne, N.Y
Starting this month, we plan to recognize valued distributor relationships that have helped us grow our business. This month, the spotlight is on BTX, based in Hawthorne, N.Y., in Westchester County near New York City with an additional warehouse in Salt Lake City.
BTX is an award-winning 54-year old distributor and manufacturer of an array of integration products for applications ranging from copper and fiber connectivity to signal distribution, AI-infused cameras, collaboration software and network switches. The company’s mission is to be the partner of choice to its customers by supplying valuable products, services, ideas and solutions that enable customers to achieve their AV system and communications goals.
BTX’s deep experience and technical expertise are the foundations for its strong communication bond with engineers, project managers, sales teams, purchasing agents, general managers and owners. The company boasts an award-winning technical inside and outside sales staff, applications engineering team and an in-house product engineering group. True fact – BTX holds five patents for interconnect solutions.
ZeeVee has partnered with BTX for around 10 years, starting with RF signal distribution products. With the onset of SDVoE and AVoIP technology, the companies continued to work and grow together to advance the emerging technology in a wide array of markets. According to Greg Schwartz, BTX president and CEO, he and his team appreciate the fact that ZeeVee not only offers a very broad product line, from RF to 1Gb and 10Gb AVoIP and SDVoE solutions, but they have an excellent level of training and technical support that sets them apart.
Schwartz points out that BTX is not only a “logistical” distributor that fulfills product orders, but a business development entity that collaborates with consultants and other partners to get unique and valuable products specified into new business opportunities. In addition, like ZeeVee, BTX takes technical training and support very seriously and prides itself on being adept at aiding the design and completion of the most sophisticated AV systems.
BTX has deployed our ZyPer4K and ZyPerUHD encoders and decoders for applications in a wide range of markets, including museums, medical facilities, entertainment venues, retail outlets and many more. Schwartz believes the sky is the limit for the future implementation of SDVoE and AVoIP signal distribution as 4K and higher resolution will become the rule for a growing number of applications.
Additional benefits of working with BTX include the fact it is a major supplier of gear that complements ZeeVee’s offerings, including Netgear network switches and Global Cache control and automation solutions. The firm also has a certified fiber lab and makes its fiber assemblies in-house for SDVoE and AVoIP signal distribution systems.
Like the many integration companies and OEMs that can attest to the value they derive regularly from BTX, we tip our cap to Greg and his team as key players in our history and success in the pro AV marketplace.
In the coming months, we will feature more of our valued distributor partners, including NACE, Exertis Broadcast, P10, AMT, ADI Global and Exertis Almo.