Newsletter: Distributor Profile

March, 2023

ADI Global Distribution, Melville, NY Cynthia Menna, Vice President & General Manager AV

This month we shine a light on ADI Global Distribution—another one of our valued distribution partners!

Cynthia Menna, Vice President & General Manager AV ADI Global Distribution

The team at ADI, headquartered in Melville, New York (Long Island), prides itself on being a leading global distributor of security, AV and low-voltage products. With over 30 years in business, ADI has become a multi-billion-dollar distributor serving customers across North America, Europe, the Middle East and Africa. Its extensive global footprint, combined with its strategic supplier relationships and focus on customer service, allows ADI to provide its customers with a comprehensive range of products and services.

ADI is dedicated to being more than a “middleman” in serving its 100,000 active customers — which range from independent contractors to national business accounts. Customers can shop ADI through its digital branch, mobile app and in more than 200 stocking locations across the globe. It offers the products, services and expertise needed to get the job done. This includes walking customers through product specifications, comparisons and selection, and pre-sale and customer support beyond the buying process. They also offer training and resources to boost customers’ industry knowledge and help grow their businesses. ADI’s parent company, Resideo Technologies, Inc., recently acquired BTX Technologies, Inc. The relationship between the two companies has been mutually beneficial, as ADI’s Cynthia Menna and ZeeVee Vice President, Marketing and North American Sales Joe Chordas can attest.

“ZeeVee provides leading technologies that meet and exceed the technical needs of our customers,” said Menna. “They provide us with unique product solution alternatives that can be delivered in mere weeks, despite the industry’s significant supply chain issues. Its customer service has been excellent and its sales and engineering teams are always available to answer questions and troubleshoot system issues raised by integrators and end-users.”

“ADI is a leading value-added distributor in the pro AV industry and provides us with strong and strategic customer relationships, a seasoned sales team, a technical support team to provide product and sales support and nine distribution hubs to deliver products in a timely fashion,” said Chordas. “In addition, ADI’s product offering spans over 80 leading manufacturers in the commercial AV industry so that integrators are privy to a wide universe of products to complete superior solutions for its customers.”